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I am not a specialist in internet marketing but try to tell something about SEO according to my knowledge.I am not sure that my given information is 100% right but hope it is beneficial for you in marketing field. Linkedin profileFaceBook profile

Thursday, December 30, 2010

Some Important Urls for Seo Trainee

1)    Directory Submission  (3000-4000)
    d. www.fudir.com

1)    Article Submission(250-300)

 1)    Social Bookmarketing(150-200)

Search Engine Optimization(SEO) Contains :-

Generally we can divide SEO in two parts:
  • On Page SEO
  • Off page SEO
On page SEO:
    1. Competitors website Analysis
    2. Website analysis
    3. Keyword research
    4. Content optimization of the website home and inside pages
    5. Check keyword density proximity and prominence
    6. Website Structure analysis and optimization
    7. Anchor text optimization for better visibility
    8. images optimize for alt attribute
    9. Spider friendly Website / SE sitemap development
    10. Broken links analysis
    11. Check and creation of Robot.txt file
    12. Analytic setup
    13. Google webmaster tool setup
    14. RSS feeds creation

Off Page SEO:
1.      Global Search Engines Submission
2.      Free Global Directory Submission
3.      Article submission
4.      Top free classifieds posting
5.      Link Building Campaign from high PR websites
6.      Regular Forum Posting
7.      Blog commenting
8.      Social bookmraking
9.      News/Press Release submission
10.  RSS feeds Submission
11.  Create profile for top social networking sites
12.  Blog creation at blogspot and wordpress and regular posting
13.  Squidoo lens creation

Tuesday, December 28, 2010

Google and Its Products

Following is the list of Google products which includes all major desktop, mobile and online products released or acquired by Google Inc. :

1. Desktop products
1.1. Standalone applications

  • AdWords Editor : Desktop application to manage a users Google AdWords account. The application allows users to make changes to their account and advertising campaigns before synchronising with the online service.

  • Desktop : Desktop search application that indexes e-mails, documents, music, photos, chats, Web history and other files. It allows the installation of Google Gadgets.

  • Earth : Virtual globe that uses satellite imagery, aerial photography and GIS over a 3D globe.

  • Gmail Notifier : Alerts the user of new messages in their Gmail account.

  • Hello : Allows users to send images across the Internet and publish them to blogs.

  • Notifier : Alerts the user of new messages in Gmail and upcoming events in Google Calendar.

  • Pack : Collection of computer applications, some Google-created, some not- including Google Earth, Google Desktop, Picasa, Google Talk and Mozilla Firefox.

  • Photos Screensaver : Slideshow screensaver as part of Google Pack, which displays images sourced from a hard disk or through RSS and Atom Web feeds.

  • Picasa : Photo organization and editing application, providing photo library options and simple effects.

  • Picasa Web Albums Uploader : An application to help uploading images to the "Picasa Web Albums" service. It consists of both an iPhoto plug-in and a stand-alone application.

  • Secure Access : VPN client for Google WiFi users, whose equipment does not support WPA or 802.1x protocols

  • SketchUp : Simple 3D sketching program with unique dragging interface and direct integration with Google Earth.

  • Talk : Application for VoIP and instant messaging. It consists of both, a service and a client used to connect to the service, which uses the XMPP protocol.

  • Video Player : Video player to watch videos from Google Video, including unique resume and download features. (Also included in Google Pack.)

  • Web Accelerator : Uses various caching technologies to increase download speed of web pages.

  • 1.2. Desktop extensions
    These products created by Google are extensions to software created by other organizations.

  • Blogger Web Comments : Displays related comments from other Blogger users.

  • Browser Sync : Saves browser settings for backup and use on other installations of Mozilla Firefox.

  • Dashboard Widgets for Mac : Collection of mini-applications including Gmail, Blogger and Search History.

  • Pinyin IME : Input Method Editor that is used to convert Chinese Pinyin characters, which can be entered on Western-style keyboards, to Chinese characters.

  • Send to Phone : Allows users to send text messages to their mobile phone (US only) about web content.

  • Toolbar : Web browser toolbar with features such as a Google Search box, phishing protection, pop-up blocker as well as the ability for website owners to create buttons.

  • 2.1. Online mobile products
    These products must be accessed through a browser on a mobile device.

  • Blogger Mobile : Only available on some US networks. Allows you to post to your Blogger blog from a mobile device.

  • Calendar : Read a list of all Google Calendar events from a mobile device. There is also an option to quickly add events to your personal calendar.

  • Gmail : Access a Gmail account from a mobile device using a standard mobile web browser. Alternatively, Google provides a specific mobile application to access and download Gmail messages quicker.

  • News : Access Google News on a mobile device using a simpler interface compared to the full online application.

  • Google Mobilizer : Makes any web page mobile-friendly.

  • iGoogle : Simple version of iGoogle. But, you must visit the information page to choose which modules to display on your personal mobile version as not all modules are compatible.

  • Product Search : Updated version of the previous Froogle Mobile.

  • Reader : View Google Reader on a mobile device.

  • Mobile search : Search web pages, images, local listings and mobile-specific web pages through the Google search engine. If a webpage is not tailored for a mobile device, Google will provide a simple text version of the webpage generated using an algorithm.

  • Picasa Web Albums : Lets you view photo albums that you have stored online.

  • 2.2. Downloadable mobile products
    These products must be downloaded and run from a mobile device.

  • Gmail mobile : A downloadable application that has many advantages over accessing Gmail through a web interface on a mobile such as the ability to interact with Gmail features including labels and archiving. Requires a properly configured Java Virtual Machine, which is not available by default on some platforms (such as Palm's Treo).

  • Maps Mobile : Mobile application for viewing maps on a mobile device. Unlike other Mobile Google products, mobile Maps is available in non-Java versions, avoiding the difficulties with getting a Java Runtime Environment installed and properly configured on the mobile device. Maps mobile is currently available in versions for Windows Mobile and Palm OS smartphones.

  • These products must be accessed via a Web browser.
    3.1. Advertising

  • AdSense : Advertisement program for Website owners. Adverts generate revenue on either a per-click or per-thousand-ads-displayed basis and adverts shown, are from AdWords users, depending on which adverts are relevant.

  • AdWords : Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising and site-targeted advertising for both text and banner ads.

  • AdWords Website Optimizer : Integrated AdWords tool for testing different website content, in order to gain to the most successful advertising campaigns.

  • Audio Ads : Radio advertising program for US businesses. Google began to roll this product out on 15 May 2007 through its existing AdWords interface.

  • Click-to-Call : Calling system, so users can call advertisers for free at Google's expense from search results pages.

  • Grants : Scheme for non-profit organizations to benefit from free Cost-Per-Click advertising on the AdWords network.

  • TV Ads : CPM-driven television advertising scheme available on a trial basis, currently aimed towards professional advertisers, agencies and partners.

  • 3.2. Communication & Publishing
  • 3D Warehouse : Google 3D Warehouse is an online service that hosts 3D models of existing objects, locations (including buildings) and vehicles created in Google SketchUp by the afore mentioned application's users. The models can be downloaded into Google SketchUp by other users or Google Earth.

  • Apps : Custom domain and service integration service for businesses, enterprise and education, featuring Gmail and other Google products.

  • Blogger : Weblog publishing tool. Users can create a custom, hosted blogs with features such as photo publishing, comments, group blogs, blogger profiles and mobile-based posting with little technical knowledge.

  • Calendar : Free online calendar. It includes a unique "quick add" function which allows users to insert events using natural language input. Other features include Gmail integration and calendar sharing. It is similar to those offered by Yahoo and MSN.

  • Docs : Collaborative spreadsheets and writer application, combining Google Spreadsheets and Writely into a single interface. It was released on October 11, 2006. On September 18, 2007, Google added Presentation editing to the suite.

  • Dodgeball : Social networking site built specifically for use on mobile phones. Users text their location to the service which then notifies them of crushes, friends, friends' friends and interesting venues nearby.

  • FeedBurner : News feed management services, including feed traffic analysis and advertising facilities.

  • Gadgets : Mini-applications designed to display information or provide a function in a succinct manner. Available in Universal or Desktop format.

  • Gmail : Free Webmail and POP e-mail service provided by Google, known for its abundant storage and advanced interface. It was first released in an invitation-only form on April 1, 2004. Mobile access and Google Talk integration is also featured.

  • GrandCentral : Free voice communications product that includes a POTS telephone number. It includes a follow-me service that allows the user to forward their GrandCentral phone number to simultaneously ring up to 6 other phone numbers. It also features a unified voice mail service.

  • iGoogle : Customizable homepage which can contain Web feeds and Google Gadgets. It was launched in May 2005 and then was renamed to iGoogle on April 30, 2007 (previously used internally by Google).

  • Joga Bonito : Soccer community site, similar to services such as MySpace, in that each member has a profile and can join groups based on shared interests. The service allows a user to meet other fans, create games and clubs, access athletes from Nike and watch and upload video clips and photos.

  • JotSpot : Application wiki company that offers enterprise social software and was founded by Joe Kraus and Graham Spencer, co-founders of Excite. The product is targeted mainly to small and medium-sized businesses. It was acquired by Google on October 31, 2006.

  • Notebook : Web clipping application for saving online research. The tool permits users to clip text, images and links from pages while browsing, save them online, access them from any computer and share them with others.

  • Marratech e-Meeting : Web conferencing software, used internally by Google's employees. Google acquired the software from creator Marratech on April 19, 2007.

  • Orkut : Social networking service, where users can list their personal and professional information, create relationships amongst friends and join communities of mutual interest. In November 2006, Google opened Orkut registration to everyone, instead of being invitation only.

  • Page Creator : Webpage-publishing program, which can be used to create pages and to host them on Google's servers.

  • Picasa Web Albums : Online photo sharing, with integration with the main Picasa program.

  • .
  • Reader : Web-based news aggregator, capable of reading Atom and RSS feeds. It allows the user to search, import and subscribe to feeds. The service also embeds audio enclosures in the page. Major revisions to Google Reader were made in October 2006.

  • Questions and Answers : Community-driven knowledge market website. Launched on June 26, 2007 that allows users to ask and answer questions posed by other users.

  • YouTube : Popular free video sharing Web site which lets users upload, view, and share video clips. In October 2006, Google, Inc., announced that it had reached a deal to acquire the company for $1.65 billion USD in Google's stock. The deal closed on 13 November 2006.

  • 3.3. Development

  • Code : Google's site for developers interested in Google-related development. The site contains Open Source code and lists of their API services.

  • Co-op : Platform for users to expand and apply Google Search to specific sites and topics, using Custom Search Engine, Subscribed Links and Topics.

  • Gears : An extension for Firefox and a plug-in for Internet Explorer that supports offline access to web applications.

  • Mashup Editor : Web Mashup creation with publishing facilities, as well as syntax highlighting and debugging.

  • Webmaster Tools : Sitemap submission and analysis for the Sitemaps protocol. Renamed from Google Sitemaps to cover broader features, including query statistics and robots.txt analysis.

  • 3.4. Mapping
  • Maps : Mapping service that indexes streets and satellite imagery, providing driving directions and local business search.

  • Mars : Imagery of Mars using the Google Maps interface. Elevation, visible imagery and infrared imagery can be shown. It was released on March 13, 2006, the anniversary of the birth of astronomer Percival Lowell.

  • Moon : NASA imagery of the moon through the Google Maps interface. It was launched on July 20, 2005, in honor of the first manned Moon landing on July 20, 1969.

  • Ride Finder : Taxi, limousine and shuttle search service, using real time position of vehicles in 14 US cities. Ride Finder uses the Google Maps interface and cooperates with any car service that wishes to participate.

  • Transit : Public transport trip planning through the Google Maps interface. Google Transit was released on December 7, 2005, and is currently available in nine cities.

  • 3.5. Search
  • Accessible Search : Search engine for the blind and visually impaired. It prioritises usable and accessible web sites in the search results, so the user incurs minimal distractions when browsing.

  • Alerts : E-mail notification service, which sends alerts based on chosen search terms, whenever there are new results. Alerts include web results, Groups results and news.

  • Base : Google submission database, that enables content owners to submit content, have it hosted and make it searchable. Information within the database is organized using attributes.

  • Blog search : Weblog search engine, with a continuously-updated search index. Results include all blogs, not just those published through Blogger. Results can be viewed and filtered by date.

  • Book Search : Search engine for the full text of printed books. Google scans and stores in its digital database. The content that is displayed depends on the arrangement with the publishers, ranging from short extracts to entire books.

  • Catalogs : Search engine for over 6,600 print catalogs, which are acquired through Optical character recognition.

  • Checkout : Online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. Webmasters can choose to implement Google Checkout as a form of payment.

  • Code Search : Search engine for programming code found on the Internet.

  • Directory : Collection of links arranged into hierarchical subcategories. The links and their categorization are from the Open Directory Project, but are sorted using PageRank.

  • Directory : Navigation directory, specifically for Chinese users.

  • Experimental Search : Options for testing new interfaces whilst searching with Google, including Timeline views and keyboard shortcuts.

  • Finance : Searchable US business news, opinion, and financial data. Features include company-specific pages, blog search, interactive charts, executives information, discussion groups and a portfolio.

  • Groups : Web and e-mail discussion service and Usenet archive. Users can join a group, make a group, publish posts, track their favorite topics, write a set of group web pages updatable by members and share group files. In January, 2007, version 3 of Google Groups was released. New features include the ability to create customised pages and share files.

  • Image Labeler : Game that induces participants to submit valid descriptions (labels) of images in the web, in order to later improve Image Search.

  • Image Search : Image search engine, with results based on the filename of the image, the link text pointing to the image and text adjacent to the image. When searching, a thumbnail of each matching image is displayed.

  • Language Tools : Collection of linguistic applications, including one that allows users to translate text or web pages from one language to another and another that allows searching in web pages located in a specific country or written in a specific language.

  • Life Search : Search engine tailored towards everyday needs, such as train times, recipes and housing.

  • Movies : A specialised search engine that obtains Film showing times near a user-entered location as well as providing reviews of films compiled from several different websites.

  • Music Trends : Music ranking of the songs played with iTunes, Winamp, Windows Media Player and Yahoo Music. Trends are generated by Google Talk's "share your music status" feature.

  • News : Automated news compilation service and search engine for news. There are versions of the aggregator for more than 20 languages. While the selection of news stories is fully automated, the sites included are selected by human editors.

  • News Archive Search : Feature within Google News, that allows users to browse articles from over 200 years ago.

  • Patent Search : Search engine to search through millions of patents, each result with its own page, including drawings, claims and citations.

  • Product Search : Price engine that searches online stores, including auctions, for products.

  • Rebang : Google China's search trend site, similar to Google Zeitgeist. Currently part of Google Labs.

  • Scholar : Search engine for the full text of scholarly literature across an array of publishing formats and scholarly fields. Today, the index includes virtually all peer-reviewed journals available online, except those published by Elsevier, the world's largest scientific publisher.

  • SearchMash : Search engine that means to "test innovative user interfaces." Among its features are the ability to display image results on the same page as web results, feedback about features, and continuous scrolling results. Aside from its privacy policy and terms of service , there is no Google branding on the site.

  • Sets : List of items generated when the user enters a few examples. For example, entering "Green, Purple, Red" produces the list "Green, Purple, Red, Blue, Black, White, Yellow, Orange, Brown."

  • SMS : Mobile phone short message service offered by Google in several countries, including the USA, Japan, Canada, Germany, Spain and formerly the UK. It allows search queries to be sent as a text message. The results are sent as a reply, with no premium charge for the service.

  • Suggest : Auto-completion in search results while typing to give popular searches.

  • University Search : Listings for search engines for University websites.

  • U.S. Government Search : Search engine and Personalized Homepage that exclusively draws from sites with a .gov TLD.

  • Video : Video search engine and online store for clips internally submitted by companies and the general public. Google's main video partnerships include agreements with CBS, NHL and the NBA. Also searches videos posted on YouTube.

  • Voice Local Search : Non-premium phone service for searching and contacting local businesses.

  • Web History : Web page tracking, which records Google searches, Web pages, images, videos, music and more. It also includes Bookmarks, search trends and item recommendations.

  • Web Search : Web search engine, which is Google's core product. It was the company's first creation, coming out of beta on September 21, 1999 and remains their most popular and famous service. It receives 1 billion requests a day and is the most used search engine on the Internet.

  • Relation between SEO and Internet Marketing

    When you rely on Internet marketing strategies for your business, you literally are advertising your business to the world. And you can realize that how large the Internet is, it makes sense that strategic Internet marketing can benefit your company a great deal. The first thing that you will want to consider when looking at website marketing strategies is what you want to say about your business. Take some time to consider what you are advertising, whether it is a product, service or other. After you have defined your business, then you can begin looking at various website marketing strategies to advertise your website. When using Internet marketing strategies, it is important to determine your target audience and design your website around those people.
    The next thing you want to do when using a marketing strategy on the Internet is to build your contact list. A website marketing strategy is nothing without your contacts. This means that you need to take an honest look at your clients and your customers and began building your list. The best Internet marketing strategies are built around the contacts in the right audience.
    The first internet marketing strategy you should consider is search engine optimization (SEO). SEO is one of the best online marketing strategies you can use, and it doesn’t have to cost you any more than your own time. SEO is the act of setting up your site to be seen by search engines and thus drive more traffic. If you plan to do your search engine optimization yourself, then you should be aware of how search engine promotion works. The search engines send out “spiders” to look at websites and catalog their content so that when someone searches for keywords, they can show them which sites contain them. That means you have to have a good keyword list in order for your search engine optimization to work. While making a list of the keywords which are relevant to your site’s content, you can also go to the search engines for which you want to optimize and use their keyword tools. Once you have that list, you can use those words for search engine optimization in everything from your content to your meta tags. After all, Content is a big key to your search engine optimization.
    Most experts in internet marketing strategies will tell you that this is one of the best internet marketing strategies you can use to build your business.
    After you have optimised your site, you will need to submit it to search engines and perhaps link it to other websites that are relevant. In addition, consider using your contact list to announce your website. This will give the interests and traffic you need to your website.
    If this sounds like a lot of work in you might want to consider hiring marketing strategy services to help you. An Internet marketing strategy company can help you do all of these things and more. It is important that a small business marketing strategy is in place before you began on any website or business plan.
    Another of the top internet marketing strategies out there is the use of pay per click search engines. It doesn’t take an internet marketing strategy company to know that you need to be high up on search engines. Pay per click allows you to do that. Be sure to fully research the pay per click sites you are considering and go a little at a time to ensure that you are using the right keywords.
    Articles are one of those internet marketing strategies that take some time, but can be the most effective. If you write quality articles with real information about your niche product, then you can have it published on sites around the internet. This online marketing strategy can really aid you in driving targeted traffic to your site.
    Internet marketing strategies are now been commonly used in the business. If you look around the internet and in books, you will find strategic marketing tips that will seemingly go on forever. However, if you choose to go with the simple and proven methods, then what you see will be a good start. By simply implementing them yourself, the web site marketing strategy will be effective and affordable.

    SEO Services

    Why SEO should be important to you

    SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.
    This makes your web site and its content attractive, relevant and visible to search engines and web searchers.
    Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.
    The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.
    "Wait!" you say. "I had a web site created, and the address is included in all of our advertising. Why wouldn't people be able to find it?"
    Certainly, existing customers or those who are already familiar with your company should be able to find your site without any great difficulty, but this may not be the case.
    Can you be sure that every potential customer has been reached by your advertising? What about the people who don't read the magazines or newspapers where you chose to place advertisements?
    Did they hear the right radio station? Did they watch the right television show? Did they get one of the thousands of brochures you mailed?
    So, what about the search engines? Those people could just enter a few words into a text box, click a button, and voila! There is a link to your web site. Aren't search engines wonderful?
    Yes, search engines can be wonderful, and the
    n be wonderful, and the scenario above can happen, but not without some work. This is where SEO comes in.

    SEO IN A SHORT VIEW: Basic concept about seo

    SEO IN A SHORT VIEW: Basic concept about seo: "In simple way we can define Seo as Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to ..."