· Contextual Advertising: It is form of targeted advertising that relates directly to the content of the webpage on which it is served that is ads are in context with the webpage on which it’s served.
· Newsletter (In-house): The process of collecting email addresses of users who opt-in to get relevant information or update on certain topics.
· Email Marketing (email list rentals): Sending promotion email to already build list of users interested in receiving promotional emails.
· Affiliate Marketing (revenue sharing advertising): The revenue sharing model between online publishers and advertisers where publisher promote a business in exchange for either a percentage of the sales or a specified amount for each lead generated.
· Display Advertising is a textual or graphical advertising on the web that appears next to content on web pages or web services in the form of Static Banner, Flash Ads, Floating units, Interactive Ads, Pop-up/under, Video Ads etc.
· Social Media Marketing (SMM): It is an online marketing strategy based on utilization of online social media sites like Twitter, Facebook, YouTube, Digg, Flickr for the purpose of generating interest and excitement in a product or service, direct marketing and sales promotion.
· Online Public Relations (ePR): The process of generating buzz about product/service on news portal and aggregators using the tactics of submitting press releases to PR sites who syndicate them to various outlets and other methods.
· Viral Marketing: It’s a marketing strategy that encourages people to pass along a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.
· Mobile Marketing: It is a promotional activity designed for marketing on or with a mobile device and can use web display, text messaging (SMS), paid search, voice ads, video ads, in-games/applications etc.
· Conversion Rate Optimization (CRO): It’s the science and art of improving the conversion rate by clearing all obstacles in conversion process and providing great user experience. Although it’s not a marketing channel but it should be used in conjunction with the most of the marketing channels to increase conversion.
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